About Aars
Harald Aars Møller founded what is today Møller Mobility Group in 1936. Since then, the Møller family has played a central role in Norwegian business and society. Aars remains a family-owned company, with the third and fourth generations continuing the family's tradition of active ownership across Norway, Sweden, Denmark, Finland, North Macedonia and the Baltic states.
Who we are
The family’s ownership interests and business activities have been consolidated in Aars since 2014. Today, the third and fourth generations represent the family through management and board positions.
Aars is both a family office and an investment company. We manage the owners' financial investments, but family ownership is about more than just financial returns. It is also about creating good jobs and giving back by helping to address some of the challenges facing society today.
Aars aims to be a good place to be an owner, but we also take pride in making it a mark of quality to be owned by Aars.
What we do
Aars takes an active approach to ownership, investments, capital allocation and risk management across its portfolio. Our role is to support the owners in being active and responsible owners of both existing and future family-owned businesses.
Our objective is to develop companies that contribute to sustainable, positive, long-term development. We achieve this through close collaboration with the companies we own.
8 377 employees Employees in companies owned by Aars
Culture and values
People are the foundation of Aars - both within our own organisation and in the companies we own and invest in. We are committed to creating an environment where our people thrive and feel a strong sense of belonging, and we foster a culture built on shared values.
We expect the leadership of our companies to play an active role in developing great workplaces for both current and future employees.
We are committed to fostering an inclusive culture where people feel they belong, where we challenge one another constructively, and where we continuously strive to be better than we were yesterday.
Key figures
A lot has happened since Aars was established in 2014. Over the years, we have experienced strong growth and significant value creation. Over the past ten years, we have doubled both our value-adjusted equity and the number of jobs across our portfolio.
Development in value-adjusted equity across the portfolio (NOK billions)
Portfolio of value-adjusted equity at year-end 2025 (Automotive, Real Estate, Direct Investments and Financial Investments)
Our companies
The Møller Collection
Aars owns one of Scandinavia's largest private photo collections, with photographs dating from the 1830s to the present day. The collection is constantly evolving and is exhibited both on its own premises and through loans and exhibitions that are open to everyone.
